top of page
As a copywriter,

I specialize in creating SEO-optimized content, website copy, email campaigns, and more that resonate with your audience. Whether you're looking to boost engagement, improve search rankings, or craft compelling stories, I tailor my services to meet your brand’s unique needs and goals.

Jefa Retreat 2023 Mirtle Peña-Calderón-21_edited.jpg

My Copywriting Process

Every brand has a story, so let’s make sure yours is heard clearly and confidently.

 

My copywriting approach is collaborative, strategic, and voice-driven. Whether we’re refreshing a single page or crafting content from scratch, I take time to understand your goals, audience, and tone so the final product feels both authentic and compelling.

​

Here’s what the process looks like:

​

  1. Discovery & Intake
    We begin with a questionnaire or brief intake call to clarify your goals, gather key information, and align on your voice, audience, and tone.

  2. Research & Strategy
    I dive into your existing materials, industry, and positioning to shape content that reflects your brand while keeping your readers’ needs front and center.

  3. Drafting the Copy
    I write clear, compelling, and cohesive copy that aligns with your brand voice, whether it’s for a single landing page, a newsletter, or a larger content project.

  4. Revisions & Refinement
    You'll receive a polished draft with up to two rounds of revisions to ensure everything is exactly as it should be.

  5. Final Delivery
    Once finalized, you’ll receive your content in a clean, ready-to-use format.

1 | How do I know if I need professional copywriting services?

If your current content isn’t driving traffic, engaging your audience, or converting visitors into customers, it may be time to hire a professional.

A copywriter can refine your message, optimize your content for search engines, and help achieve your business goals.

The Services

Bundles & Packages

Looking for ongoing support or multiple deliverables? Bundles and packages are available upon request. Reach out to discuss the best fit for your goals.

​

Bundles

One-time combinations of specific deliverables tailored to your needs.
Bundles are ideal when you want a few key pieces created together without ongoing commitment.

 

Example Bundles:

  • 2 Newsletters + 1 Guest Blog Post + About Page Refresh

  • Speaker Bio + LinkedIn Article + Case Study

  • 3 LinkedIn Articles

 

Pricing for bundles is based on the combined cost of individual pieces with a slight discount for bundling (typically 5–10% off). Additional rounds of revision are billed at $100 per hour.

​

Packages

Ongoing, recurring support with consistent deliverables and strategy.
Packages work best if you want regular content creation and long-term collaboration to grow your brand or business.

 

Example Packages:

  • Monthly Newsletter + 2 LinkedIn Articles + Quarterly Case Study

  • Monthly Blog Post + Newsletter Issue

  • Customized monthly mix of newsletters, blog posts, LinkedIn articles, or case studies.

 

Packages generally require a minimum commitment of 4–6 months, with pricing based on volume and frequency.​

​

bottom of page